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Simple French with Hems — Team & Company

The people behind every learning experience.

Our public-facing leadership and specialist team reflects the company’s working structure: founder-led direction, creative leadership and specialist immersive-technology expertise, supported by a flexible operating model for learner service, program delivery, communications, outreach and project work.

Leadership & specialist team

The company is led by its founder and CEO, supported by creative leadership and specialist immersive-technology expertise.

Selected moments in science, leadership & public engagement

A documented visual record of public-facing work, research activity, professional milestones and community engagement connected to the leadership team.

Hems J

Founder & CEO · Science communication · leadership · education technology

TELUS World of Science article excerpt identifying Hems as a Science Interpreter

TELUS World of Science – Edmonton · 2020

Science Interpreter & virtual programming

A TELUS World of Science staff feature identifies Hems as a Science Interpreter with The Science of Ripley’s Believe It or Not! and notes his work on virtual birthday programming during the 2020 closure.

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Hems at TELUS World of Science beside the Lacking Pigment exhibit image

TELUS World of Science – Edmonton · 2020

“Lacking Pigment” science feature

A public Behind the Scenes science feature exploring pigmentation, albinism and leucism, paired with an exhibit image from Hems’s TELUS World of Science period.

View original article
Hems J at a CGI Job Shadow student career event

CGI · Student engagement

CGI Job Shadow guest speaker

Hems joined a CGI job-shadow event as a guest speaker, spending roughly 45 minutes with students discussing industry dynamics, career exploration and future opportunities.

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Hems J speaking at a CGI and NAIT event

NAIT × CGI · Alumni engagement

Back at NAIT — career guidance & public speaking

A return to Hems’s NAIT alma mater with CGI, focused on speaking with students, sharing professional experience and offering career guidance.

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Hems J with colleagues at CGI

CGI · Leadership & outreach

CGI Next Edmonton & university outreach

A professional reflection highlighting project work, leadership with CGI Next Edmonton and engagement with local universities.

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CGI certificate recognizing Hems Joshi for three years of service

CGI · Professional milestone

Three years of service at CGI

A career milestone recognizing three years at CGI, accompanied by Hems’s reflection on professional growth, senior-leadership collaboration and workplace community.

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Yiyang Wu (Miya)

Head of Creative & Content · Ecology · entomology · research communication

Yiyang Wu in TRIA-FoR field-research coverage

TRIA-FoR Newsletter · University of Alberta · Dec 2022

Mountain pine beetle field-research record

The TRIA-FoR newsletter documents University of Alberta MSc student Yiyang Wu participating in research activity connected to mountain pine beetle field collection and project operations.

Open source PDF
Yiyang Wu featured in TRIA-FoR project documentation

TRIA-FoR Newsletter · University of Alberta · Dec 2022

Research participation within the TRIA-FoR project

A second visual record from the TRIA-FoR newsletter reinforces Miya’s participation within the University of Alberta forest-resilience and field-sampling research environment.

Open source PDF
Yiyang Wu at the Edmonton Research Park Annual BBQ, Tours and Talks

Technology Alberta community event · 2026

Edmonton Research Park community engagement

Miya reflected on attending the Edmonton Research Park Annual BBQ, Tours & Talks with Simple French With Hems as one of the guest companies, describing the experience as part of her Alberta technology-community journey.

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Yiyang Wu presenting a virtual poster at the Entomological Society of America conference

Entomological Society of America · conference record

Virtual poster presentation in entomology

Miya publicly shared her virtual poster presentation for the Entomological Society of America conference, linking her work to entomology, mountain pine beetle research and pest-management themes.

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Research, project & professional record

Entries are organized by contributor and record type, using a restrained bibliography format inspired by scientific literature reference sections.

Hems J

Founder & CEO · Research · education technology · science communication · public innovation

Publications

3 records

Research outputs and published institutional or editorial features.

  1. Joshi, H. (n.d.). In-Silico Analysis of Human Dectin-1 Innate Immune Receptor. [Undergraduate biotechnology research dissertation]. LinkedIn record
  2. TELUS World of Science – Edmonton. (2020). The one constant in life is change. [Official staff feature]. The article identifies Hems as a Science Interpreter who worked in The Science of Ripley’s Believe It or Not! and later supported virtual birthday programming. TELUS World of Science
  3. NAIT TechLifeToday. (2026). Grad brings AI and virtual reality to the challenge of learning French quickly. [Editorial / alumni feature]. NAIT TechLifeToday

Projects

1 record

Technology and immersive-learning development work.

  1. Joshi, H. (2026). School Pulse VR: AI + VR French language-learning environment with NLP-enabled real-time feedback. [Technology / immersive-learning project]. Simple French With Hems Inc. LinkedIn project record

Events

3 records

Pilots, showcases and public innovation appearances.

  1. Joshi, H. (2026). School Pulse VR workshop pilot at Edmonton Unlimited. [Applied pilot / public demonstration]. LinkedIn event record
  2. Alberta Catalyzer. (2025). Velocity Cohort 18 Showcase. [Startup / innovation showcase]. Simple French With Hems was listed among the Cohort 18 companies presenting in Calgary. Alberta Catalyzer
  3. Simple French With Hems Inc. (2026). K-Days Innovation Zone — AI- and VR-powered French-learning showcase. [Public innovation exhibition]. Event record

Yiyang Wu (Miya)

Head of Creative & Content · Ecology · entomology · zoology · research communication

Publications

2 records

Thesis and formal research outputs.

  1. Wu, Y. (2024). Effect of flight and winter conditions on adult life history traits of the mountain pine beetle (Dendroctonus ponderosae Hopkins). [M.Sc. thesis]. University of Alberta. University of Alberta
  2. Milligan, J. R., Wu, Y., Bamforth, E. L., et al. (2024). New Champsosaurus sp. (Diapsida: Choristodera) material from the Campanian Wapiti Formation of northern Alberta, Canada. [Conference poster]. Society of Vertebrate Paleontology, 84th Annual Meeting. ResearchGate record

Projects

2 records

Research programs and undergraduate research projects.

  1. Wu, Y. (research contributor). (2021–2024). TRIA-FoR Research Activity 4 — Mountain pine beetle eastern spread-risk: Beetle physiology and behaviour as drivers of spread. [Research-program contribution]. TRIA-FoR, University of Alberta
  2. Wu, Y. (2021). Wing dimorphism of Pterostichus melanarius (Coleoptera: Carabidae) captured in pitfall traps in pulse crops in Alberta, Canada. [Undergraduate research project]. University of Alberta. LinkedIn record

Events

2 records

Conference presentations and research dissemination.

  1. Wu, Y., & Evenden, M. L. (2022). Adult mountain pine beetle metabolism: Effect of beetle body condition and flight on adult mountain pine beetle Dendroctonus ponderosae Hopkins metabolic rate. [Oral conference presentation]. Entomological Society of Alberta. Scientific program
  2. Wu, Y. (2022). Effect of natal and colonized host species on female host acceptance and male joining behaviour of the mountain pine beetle using lodgepole pine and jack pine. [Conference abstract / oral presentation]. Dr. R.E. Peter Biology Conference, URNCST Journal. Conference abstract book

Reference note. Entries are grouped by record type. “Publications” includes formal research outputs and published institutional/editorial features; “Projects” includes research or technology-development work; “Events” includes conference presentations, pilots and showcases. The list is selective and does not imply that every item is a peer-reviewed journal publication.

Company Profile

French learning Learning technology Immersive systems

We build connected education systems that combine structured French learning, assessment, AI-assisted practice and immersive participation.

Simple French with Hems Inc. is an Alberta-based Canadian education technology company building learning systems for individuals, education providers, community organizations and institutional partners.

The company now operates beyond a single French-course model. Our ecosystem brings together curriculum, assessment, interactive practice, AI-supported tools, speaking and listening systems, organizational delivery and immersive learning experiences.

The company has developed a comprehensive learning system with more than 400 instructional lessons, 5,000 quizzes, AI-powered feedback tools and immersive VR learning experiences serving individual learners, schools, senior centres and community organizations.

Its growth has been supported through Alberta’s innovation ecosystem, including Alberta Catalyzer, Platform Calgary, Alberta Innovates and Edmonton Unlimited.

01

Mission

We combine structured language education with responsible use of technology. Our programs are designed to give learners clear progression, regular practice and useful feedback across reading, writing, listening and speaking.

02

What We Build

Our ecosystem includes A0–B2 curriculum, assessments, digital books, listening and speaking systems, AI-supported practice tools, organizational delivery systems and immersive VR experiences.

03

Who We Serve

We design for individual learners and families, schools and learning centres, childcare and OSC programs, newcomers and community organizations, and senior-focused learning and wellness settings.

Team

Our operating model combines a focused core team with project-based and specialist support across education, technology, content, learner service and partnerships.

Company snapshot

Legal entity
Simple French With Hems Inc.
Company type
Canadian education technology company
Headquarters / base
Alberta, Canada
What we build
French learning systems · AI-assisted practice · assessment · immersive learning · organizational programs
Who we serve
Learners · families · education providers · childcare / OSC · community and senior organizations

More than a course company.

Simple French with Hems has grown into a portfolio of connected education systems: curriculum, assessment, practice technology, organizational delivery and immersive learning.

What we build

01

Structured French curriculum and assessment from beginner through B2.

02

AI-assisted practice, feedback and guided learning tools.

03

Speaking, listening, dictation and active-production systems.

04

Immersive VR and voice-interaction learning experiences.

05

Delivery systems for education providers and community organizations.

Who we serve

01

Individual learners, families, professionals and newcomers.

02

Schools, tutoring centres and private learning providers.

03

Childcare and out-of-school-care programs.

04

Community organizations and public-facing education initiatives.

05

Senior organizations and immersive mind-and-memory programming.

Our Journey

Built in stages: from a focused French-learning company into a broader education-technology ecosystem.

2024

Founded in Alberta

Company foundation Trademark & brand development Early curriculum and product build

The company began by building the core French-learning system, brand and intellectual-property foundation that later supported a much broader product ecosystem.

2025

Into Alberta’s innovation ecosystem

Alberta Catalyzer Calgary Innovation Week Product development First technology showcases

The company moved beyond course development into startup programming, public technology showcases and the continued build-out of AI-assisted and immersive learning systems.

2026

From products to an education ecosystem

NAIT TechLifeToday K-Days Innovation Zone Technology Alberta GrowthX Alberta SavoirNest™ EBA48™ Expanded AI + immersive ecosystem

Public showcases, media coverage, founder programming and institutional products marked the next stage: a broader portfolio spanning individual learning, childcare and OSC, education providers, immersive programs, software and live market intelligence.

These milestones show a company built progressively over time—not a collection of products created all at once.

Official NAIT BTech Capstone Project

Simple French With Hems Inc. is providing an official capstone project for students in NAIT’s Bachelor of Technology in Management program. The project connects students with a real company challenge and gives them the opportunity to apply strategy, research, technology and business analysis in an industry setting.

NAIT Bachelor of Technology in Management CAPS4990 2026–2027
View the NAIT BTech program
Industry-applied learning Capstone collaboration

Programs, platforms & product brands

Simple French with Hems now operates a broader public portfolio than the original four-brand wall. The flagship identities below are separated from the wider software and learning-tool portfolio so the company structure remains clear.

Technology & learning systems

Additional named systems sit underneath the flagship brand portfolio.

Operating model

Behind the public brand portfolio is a practical operating layer covering learner support, implementation, content, partnerships, outreach and technical delivery.

01

Learner support

Responding to learner questions, helping with access and navigation, and supporting a clear experience across programs and digital tools.

02

Program operations

Coordinating program logistics, resource preparation, internal workflows and the practical details required to deliver learning experiences consistently.

03

Content & communications

Supporting educational materials, digital content, public communications and the presentation of programs across web, video and community channels.

04

Community & partnerships

Helping coordinate relationships with community organizations, education partners, events and institutional contacts.

05

Outreach & engagement

Supporting approved outreach, awareness-building, public engagement and the connection of programs with relevant learners and organizations.

06

Technology & delivery support

Assisting with digital tools, immersive-learning delivery, technical setup and project-specific implementation when additional specialist support is required.

Flexible operating model

These functions are supported through a mix of core-team ownership, project-based contributors, contractors and specialist collaborators as required. This lets the company add the right expertise around a program or project without presenting every contributor as a permanent employee.

Contributor privacy. Individual names are not published unless a person holds a public-facing or leadership role. The company therefore presents operational coverage by function rather than publishing a complete internal roster.

07 / 07   Join us

Careers · collaboration · contributors

Build with us.

Work with a company building French learning systems, AI-assisted tools, immersive experiences and community-facing programs.

Flexible contribution

Opportunities can include outreach, educational support, media, operations and project-based collaboration.

Purpose-led work

Contribute to programs that connect language learning, technology, research-informed design and public engagement.

Join a team working across French education, learning technology, immersive experiences and community programs.

Explore opportunities

Our Brand Mascots

Tuna, Samosa and Sweety help give the company a warm and recognizable identity across learner-facing touchpoints, events and community communications.

Friendly identity Learner-facing warmth Community personality

Human-centred support · built into the experience

Tuna, Samosa and Sweety, the Simple French with Hems brand mascots

Tuna · Samosa · Sweety

Questions? Email our support team support@simplefrenchwithhems.com